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X Adds In-App Video Clipper for Creators

X rolls out a simple video trimmer so creators and clippers can both grab rewards from short snippets.

By AI Chaiwala ·

TL;DR

  • X launched a built-in video trimmer for making short clips inside the app.
  • Clips show a “Clip from” label linking back to the original video.
  • Both original creators and clippers can earn from X’s Original Content Rewards.

X just added a built-in way to snip longer videos into short clips right on the platform. The move aims to pull in more influencers who already rely on clipping to chase views and ad money.

The feature works like a basic trimmer. Users can cut a clip from any video, add their own take, and post it without leaving the app. Every new clip carries a “Clip from” label that points back to the original, so the first creator still gets credit.

Both the original creator and the person who clips can earn money through X’s Original Content Rewards program. The payouts depend on engagement levels and are only open to eligible creators.

This is the latest step in X’s push to compete with other platforms. Back in 2022 it added long-form video support. It later removed character limits for premium users and brought in exclusive threads in March that let creators hide parts of a post behind a paywall. In July it launched a livestream studio and set aside $1 million for live creators.

“Grab your favorite moment from any video, add your take, and post it without leaving X”

X

The Tea

X is betting that making clipping easy inside the app will keep more talent and eyeballs on the platform instead of drifting to TikTok-style feeds. If the rewards actually flow to both sides, it could turn casual viewers into active clippers who help spread content for free. The real test will be whether enough big creators switch from outside clipping services to this built-in option.

Sources

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