Oura Acquires Counsel Health for $625M
Oura buys AI primary care startup Counsel Health for $625M to link ring data with medical chats and doctors.
TL;DR
- Oura agreed to buy Counsel Health for $625 million after integrating its AI chatbot in June.
- Counsel’s 70 staff join Oura; CEO Muthu Alagappan becomes chief clinical AI officer.
- Oura posted $533 million quarterly revenue, up 153% YoY, and an $11 billion valuation.
Oura agreed to buy Counsel Health, an AI-native primary care startup, for $625 million. The deal follows the integration of Counsel’s chatbot into the Oura app in June.
Counsel lets users chat with medical AI for advice drawn from their wearable data, then connect to real doctors when needed. Oura expects the purchase to close before year-end.
After the acquisition, Counsel’s 70 employees will join Oura. Its CEO Muthu Alagappan will become Oura’s chief clinical AI officer. Counsel will keep serving its existing enterprise partners outside the Oura user base.
The companies plan to expand into preventative care, acute care for short-term issues, and specialty care for chronic conditions like reproductive or heart health. Oura CEO Tom Hale said the move helps members take action on their health data.
“At Counsel, we’ve built medical AI around trust, safety and responsibility, keeping physicians in the loop for clinical decisions,”
Big numbers for Oura
Oura also reported strong results. Revenue hit $533 million in the quarter ended September 30, up 153 percent year-over-year. For fiscal 2026 the company reached about $1.75 billion in revenue, a 92 percent jump. It hit an $11 billion valuation after a $900 million round last October.
Counsel had raised $25 million in a Series A led by Andreessen Horowitz and GV about a year ago, with total funding around $36 million according to PitchBook.
Oura had been eyeing an IPO worth up to $2.2 billion but postponed it indefinitely due to market uncertainty. Rivals in the smart ring space are growing, so the company is pushing into clinical services to stay ahead.
The Tea
This deal turns Oura from a data tracker into a full health platform with AI triage and doctor access built in. It’s a smart bet if users actually want their ring data feeding straight into medical chats, but it also shows how wearables are racing to own the next step after insights: actual care.