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Meta’s Muse now makes calls for paid users

Paid Muse subscribers can now have the AI agent call US businesses for reservations, appointments and hold time.

By AI Chaiwala ·

TL;DR

  • Muse now places calls to US businesses for paid subscribers only.
  • It handles reservations, appointments and waiting on hold, then reports back.
  • Plans start at $20/month; free users get a Muse email address soon.

Meta turned on phone calls for its AI agent Muse. Paid subscribers can now ask it to ring businesses, book tables, set appointments or sit through hold music.

The feature launched after a September test and works with US numbers. It targets everyday annoyances like cable support, DMV lines and restaurants without online booking. Muse manages the call and reports back.

Early users say it handles the tasks smoothly. One shared a recreated chat where the agent waited fifteen minutes at a Volvo dealership to check appointment slots. It tells the other person it is calling on the user’s behalf and that the conversation is being transcribed.

Access requires a subscription. Plans start at twenty dollars a month for five hundred million tokens weekly, or a hundred dollars for three billion. Free users still cannot use the calling tool, though a dedicated Muse email address is coming soon.

How it stacks up

Meta is not alone. Google offers similar call features on Pixel phones, and startup Instinct has its own Concierge mode. The difference is mostly in reach and price. Muse now claims over ten million users total.

Reception on the other end can still be mixed. Some businesses hang up once they spot an AI voice, though the tech keeps improving at sounding natural.

The Tea

This is the first time a big consumer AI agent is quietly doing real-world grunt work for regular people instead of just chatting. If it sticks, the value shifts from clever answers to actually clearing your to-do list. The paid wall keeps it from going everywhere fast, but the experiment is live and the results will show whether folks trust an AI with their phone calls.

Sources

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