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MacRumors: Apple’s Siri VP Reportedly Mulling Exit

Mike Rockwell might step down from Siri, with two names in the frame to take over.

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TL;DR

  • According to MacRumors: Mac News and Rumors – All Stories, Mike Rockwell continues to consider stepping down as VP of Siri engineering.
  • According to MacRumors: Mac News and Rumors – All Stories, Siri duties could go to Amar Subramanya or Sebastien Marineau if he leaves.
  • According to MacRumors: Mac News and Rumors – All Stories, Craig Federighi shows no signs of exiting his role at Apple.

MacRumors: Mac News and Rumors – All Stories reports that Mike Rockwell is still seriously considering leaving his role as Apple’s vice president of Siri engineering. According to the outlet, citing Bloomberg’s Mark Gurman, he could exit the company altogether next year, which Gurman calls a major blow.

Rockwell built the Vision Pro before taking over Siri’s turnaround after an embarrassing two-year delay, MacRumors: Mac News and Rumors – All Stories notes. The first whispers of him weighing an exit appeared back in April.

If Rockwell goes or shifts roles, MacRumors: Mac News and Rumors – All Stories says Siri duties would likely land with one of two people. Amar Subramanya, a Google veteran brought in last year to boost Apple’s AI work, is one option. The other is Sebastien Marineau, who reports to software chief Craig Federighi and runs the teams folding AI into iOS. Some inside Apple see Marineau as a possible future successor to Federighi and someone more committed to the AI push.

MacRumors: Mac News and Rumors – All Stories adds that Craig Federighi himself shows no signs of leaving. Gurman reckons any handover remains a distant prospect, with Federighi keeping a firm grip on the software organization after more than a decade and doing little on succession planning.

The Tea

Apple’s AI reboot keeps hitting speed bumps, and losing the guy who just started fixing Siri would only make the mess messier. The two names floated both bring fresh AI energy, but neither has the exact Siri baggage Rockwell carries. Watch how this shakes out before the next big iOS drop.

Sources