Ternus Pushes Apple for Faster Software and Smarter Siri
Apple's new CEO wants quicker AI moves, more coding time for engineers, and proactive Siri features as soon as next year.
TL;DR
- John Ternus is urging Craig Federighi to speed up Apple’s software roadmap.
- Engineers got six weeks to code and two weeks to integrate for iOS 28 and macOS 28.
- Siri is targeted to become more agent-like and proactive next year.
Apple’s new CEO John Ternus is pressing software chief Craig Federighi to speed up the company’s software plans. The push comes after frustration that Apple has been too slow on AI compared with rivals.
In a recent closed meeting, Ternus asked Federighi to move beyond basic Siri fixes and accelerate the overall roadmap. Federighi is known for a hands-on style that some team members say leaves them with limited say in decisions.
Apple is also testing a new development schedule for iOS 28 and macOS 28. Instead of the usual four weeks of coding followed by four weeks of integration, the first stage gave engineers six weeks to code and explore features and only two weeks to bring everything together. Staff reportedly like the extra time to try ideas before locking them in.
On the Siri front, Apple aims to make the assistant more like an agent that can handle tasks proactively. Bloomberg’s Mark Gurman says this could arrive as early as next year.
Separately, Mike Rockwell, who led both Vision Pro and Siri AI work, is still considering stepping down from his role as vice president of Siri engineering next year.
The Tea
Apple is finally tweaking how it builds software to keep pace with AI rivals, but the real test will be whether these internal shifts actually deliver a Siri that feels useful instead of just catching up.