Apple Pushes Siri Toward Proactive AI Agent
Bloomberg reports Apple accelerating Siri to rival OpenAI and Meta agents, with app controls due next year.
TL;DR
- Siri to gain fine control over Apple apps in iOS 27.3.
- Third-party app integration eyed for spring.
- Agent-like features that track goals could arrive next year.
Apple is working to evolve Siri beyond a basic voice assistant. Bloomberg’s Mark Gurman reports CEO John Ternus is pressing software chief Craig Federighi to speed up the AI plans.
The aim is a proactive agent that tracks goals and keeps going without constant user input. Rivals like OpenAI’s Dots and Meta’s Muse already operate this way.
What’s coming first
Two upgrades are planned. Siri will soon handle detailed tasks inside Apple’s apps, such as cropping photos or sorting Safari tabs. Those features are set for iOS 27.3.
Third-party app control, like booking on OpenTable or ordering via Grubhub, is targeted for spring.
“I believe the company could make Siri more like an agent as early as next year”
Agent mode on the horizon
Apple wants Siri to function more like an agent overall. Gurman says the company could reach that stage as early as next year.
In recent closed meetings Ternus urged Federighi to accelerate beyond basic Siri fixes.
The Tea
Apple is late to the agent game and knows it. If they nail this, Siri could finally feel useful instead of frustrating. Miss the timing and the gap with OpenAI and Meta only widens.